DC UNIVERSE “READ vs WATCH”  Creative Direction for outdoor and print executions promoting the DC UNIVERSE digital content platform, where subscribers can read comics from the DC Library, and watch original or classic DC movies and TV shows. 

The goal of this creative was to juxtapose different media (Read/Watch) of the same character, to show audiences no matter which hero or villain they followed, the DCU Platform offered multiple ways to enjoy them. With Buses running at comic conventions, the tight shots of bold, striking imagery stood out against the visual clutter of the events. ,