APPLE IPHONE - EVERYDAY. INSTEAD OF A FEATURE HEAVY AD HIGHLIGHTING THE IPHONE SPECS, WE DECIDED TO TELL THE STORY FROM THE AVERAGE USER'S STANDPOINT. SHOWCASING HOW THEY USED THEIR PHONES IN THEIR NORMAL, EVERYDAY LIVES, WE FOCUSED ON SOME OF THE MORE COMMON FEATURES, SUCH AS CAMERA, FACETIME, AND MUSIC PLAYER. TO EMPHASIZE THE POINT OF “EVERYDAY”, ALL OF OUR TALENT WERE NON-ACTING, IPHONE OWNERS SHOT IN THIER ACTUAL HOMES (OR LOCAL CITIES). AND TO SHOW HOW THESE BEHAVIORS WERE SHARED ALL ACROSS THE WORLD, LOCATIONS INCLUDED THE U.S., PARIS, LONDON, SHANGHAI, TOKYO AND BERLIN.